Brand Manager (Starbucks) - Coffee

Minimum 5+ years of experience in Brand Management and Marketing, especially in MNC FMCG

A DAY IN THE LIFE…

• Develops and updates consumer portrait, consumer engagement funnel for her/his brand.

• Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.

• Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, ...

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